![]() Lucia Rahilly: And what’s the importance of Gen Z as a demographic? How big a cohort do they represent, and what’s at stake for the brands which are looking at them as they emerge over the coming years as consumers?īo Finneman: Great question. When you think about millennials, you’re looking more at a 20- to a 40-year-old, so roughly 1980 to 2000. But they started out in 1996, and they’re up to 24 years old. It’s not super clear today where they end it hasn’t been defined. Emma, who are Generation Z? When were they born? How old are they?Įmma Spagnuolo: Gen Z is our latest generation. Before we get started, let’s define terms. ![]() ![]() Thanks for taking the time today.Įmma Spagnuolo: Thank you so much for having me.īo Finneman: It’s great to be here. But as retailers begin cautiously to reopen, the questions we discussed return to the fore: How does Generation Z differ from the millennial generation? And how are they reshaping the way that we shop, buy food, and do business? We’ll find out more with Bo Finneman, a partner in our Miami office, and Emma Spagnuolo, an associate partner in our New Jersey office.īo, Emma, welcome to the podcast. We recorded this podcast just before the outbreak of COVID-19 that has unexpectedly shuttered stores across the globe. ![]() I’m Lucia Rahilly, and I sat in to host today’s episode on the new age of the consumer: Generation Z and millennials. Lucia Rahilly: Hello, and welcome to the McKinsey Podcast. An edited transcript of their conversation follows. In this episode of the McKinsey Podcast, Lucia Rahilly speaks with McKinsey partner Bo Finneman and associate partner Emma Spagnuolo about how Gen Z and millennials are influencing the future of shopping.
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